Live Phone in Show Ayushman Bharat to be aired in Doordarshan

Doordarshan, in collaboration with Ministry of Ayush (Ayurveda, Yoga and Naturopathy, Unani, Siddha and Homeopathy), is set to launch a new weekly half-an-hour live phone-in show, titled ‘Ayushman Bharat’, which will cover traditional methods of medicine. This collaboration between Doordarshan and the Ministry is being launched to aid the Ministry of Ayush in achieving its goal of educating and creating a health conscious India through ancient systems of medicine and treatmen.

This show is envisaged to be a single window, offering solutions for

all Doodarshan viewers who are seeking answers to diverse health and lifestyle concerns. The live phone-in show will feature a panel of experts, success stories from all across the country and also an exclusive segment to inspire a positive attitudinal change for a healthier tomorrow. The show will be a platform for direct interface of the audiences with the Ayush doctors and experts who share with them age-old treatments to cure the health problems.

The live health show will be locally produced by DD National and nine other regional Kendras in their respective languages to better connect with the viewers from all corners of the country.

Elaborating on the planned show, the Director-General of Doordarshan mentioned, “We at Doordarshan feel that programmes like this would go a long way in creating awareness about Indian forms of medicines.”

Taking a step forward in reviving traditional medicine, Prime Minister Narendra Modi had elevated the Ayush Department to an independent Ministry with effect from November 9, 2014.